

Stories written from the heart. Wisdom shared from the masses.
What started out as a fun “graduation guidebook” for my children as they headed off to college, quickly grew into something quite unexpected. This book about my life, my beliefs, my thoughts, my dreams… became more than just a random collection of childhood stories and dope fatherly advice. It seemed it was becoming a beacon of hope… of sorts. Hope for a better world that would keep our kids happier and safer. Hope that through all the anger, hatred, mistrust and misinformation that they could still find joy in this crazy, mixed-up world of ours.
If the internet is where negativity goes to live, then this book is where love goes to inspire. Together, this mixed up, mashed-up collection of life lessons, life hacks, and random thoughts and stories will… hopefully… give people all the information they need to keep them going on “This Journey Life.” All the while helping them find the JOY in the journey along the way.
Have a look at some of the excerpts below. Tell me what you think. Is there enough joy and hope in this book to share it with the masses?
What we’re selling
Flip through a few spreads below to see what this book is all about. Keep in mind that it was originally written for my twins. It is currently being amended to speak to the masses.
How to extend it
In addition to the main book I’ve written, I’ve also begun writing a series of follow-up versions as well.

What are the benefits
Here are just a few of the many advantages to publishing a Self-Help book like this:
How to sell it
In addition to building an audience, leveraging social media and podcasts, here is a fun example of a poster that could be done to help promote the book in-store.


About the Author
Michael R. Lupariello is an award-winning writer, designer and creative director. He has spent the past 25 years working closely with many of the world’s most recognizable brands. His vast, versatile experience has helped countless brands in the retail, consumer packaging, and business-to-business industries. His award-winning work has been featured in AdWeek, Advertising Age and ONE Show Magazine.
In addition to his passion for the commercial arts, Michael has also written two screenplays which have garnered numerous awards but have yet to find their way to the big screen. His last script, Absolution, won Silver for Best Thriller in the Hollywood Screenplay Contest and Gold for Best Mystery in the Gotham International Film Festival. His first screenplay, Deliver Me, is a romantic-comedy, which placed in the Top 5 in the Movie Deal Screenplay Contest and Skyfest Film & Script Festival.
Michael is currently the Chief Creative Officer of Migration Branding which he founded in 2006. He is the father of twins, one at Ohio State University and the other at the University of Michigan. Go Buck’erines!
My other writings
As a professional writer, here are a few of my other writing efforts you might enjoy.


